Amy Kwak
About

Thoughtful interfaces backed by solid engineering.

📍 I'm a software engineer based in Seattle who cares about the details: frontend architecture, clean code, and interfaces that work the way people expect.

🌱 I studied biology at UC San Diego and started out in UX design before moving into engineering through Hack Reactor, where I later came back as a teaching assistant. After that, I spent a little over two years at KiwiCo building subscription products end to end, from technical design through production, working closely with product and design teams.

🎮 Outside of work: golf, cooking, dancing, and video games: Marvel Rivals (top 2%), League of Legends, Valorant, CS:GO, TFT, Overwatch, Mario Kart, and Smash.

Experience
Dec 2022 — Mar 2025
Software Engineer · KiwiCo
  • —Replaced one-off landing pages with a CMS-driven marketing platform with dynamic routing and internal tooling, so marketing could launch campaigns faster with zero engineering involvement.
  • —Launched a new subscription acquisition flow end to end, from extending core platform APIs for product-specific purchases to the Next.js landing pages, growing subscription revenue 20%.
  • —Ran rapid A/B tests on the homepage and product pages with Optimizely and led marketing campaign launches during peak traffic, growing product sales 20%.
  • —Reworked site-wide search with new interactions and a dedicated results page, and added Mixpanel tracking that raised search-to-click conversion 15%.
  • —Rewrote the baby subscription line frontend in React, doubling deluxe-plan adoption and lifting average order value 25%.
  • —Led a frontend architecture redesign across six core e-commerce pages, creating reusable components that brought multiple subscription lines together for 100K+ monthly active users.
May 2022 — Aug 2022
Software Engineer Teaching Assistant · Galvanize
  • —Mentored 30+ students through a full-time JavaScript software engineering curriculum, guiding them from first principles to shipped projects.
  • —Led office hours, lectures, and pair programming sessions, supporting capstone projects built on full-stack technologies and relational databases.
Dec 2020 — Jun 2021
UX Designer · Lavelle & Associates
  • —Designed and implemented the firm's first design system in Figma, establishing typography, color, and component standards across platforms.
  • —Designed core pages and inquiry flows, improving digital visibility 5x through SEO audits, email campaign optimization, and targeted ads.
What you loveWhat you're good atWhat the world needsWhat you're paid for
Ikigai

Behind the logo.

The logo comes from ikigai, a Japanese concept for a life worth living, the reason you get up in the morning. It's pictured as four overlapping circles: what you love, what you're good at, what the world needs, and what you can be paid for. Ikigai is the small space in the center where all four meet.

I used that diagram as the blueprint for the mark, and the balance it describes is one I try to keep in my work.