About

Thoughtful interfaces backed by solid engineering.

I'm a software engineer based in Seattle who cares about the details: frontend architecture, clean code, and interfaces that work the way people expect.

I studied at UC San Diego and trained at Hack Reactor, then spent the last few years at KiwiCo building subscription products end to end, from technical design through production, working closely with product and design teams.

Outside of work: video games, golf, cooking, and dancing.

Experience
Dec 2022 — Mar 2025
Software Engineer · KiwiCo
  • Owned end-to-end architecture for a new subscription acquisition flow and Next.js landing pages, increasing subscription revenue 20%.
  • Revamped the baby subscription line with 18 new product pages, driving a 2x increase in deluxe plan adoption and a 25% lift in average order value.
  • Led a frontend architecture redesign across six core surfaces for 100K+ monthly users.
  • Reworked site-wide search for a 15% lift in search-to-click conversion.
  • Ran rapid A/B testing with Optimizely for a 15% conversion uplift.
What you loveWhat you're good atWhat the world needsWhat you're paid for
Ikigai

Behind the logo.

The logo comes from ikigai, a Japanese concept for a life worth living, the reason you get up in the morning. It's pictured as four overlapping circles: what you love, what you're good at, what the world needs, and what you can be paid for. Ikigai is the small space in the center where all four meet.

I used that diagram as the blueprint for the mark, and the balance it describes is one I try to keep in my work.